DiscoverDo This, NOT That: Marketing Tips with Jay Schwedelson l Presented By MarigoldGUEST: How to Really Maximize Events 🤝 w/Bob Vaez CEO at EventMobi | Ep. 426
GUEST: How to Really Maximize Events 🤝 w/Bob Vaez CEO at EventMobi | Ep. 426

GUEST: How to Really Maximize Events 🤝 w/Bob Vaez CEO at EventMobi | Ep. 426

Update: 2025-10-09
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You think events are just about sessions and swag, but Jay Schwedelson and Bob Vaez make the case that the real ROI happens before showtime and after hours. From pre-show outreach that actually drives booth traffic to the surprisingly strategic world of name badges, Bob shares hard-won plays that save budget and build relationships you’ll still be cashing in on months later.

Learn more about EventMobi!

Best Moments:

(01:27 ) How a boring engineer fell in love with conferences and built EventMobi from attendee pain points

(05:24 ) The simplest networking hack: ask what people are doing for dinner and make it a small group

(07:29 ) Speed to LinkedIn that night so your new connections actually remember you

(10:00 ) The highest impact move for sponsors happens before the show: targeted pre-show emails

(11:46 ) Smart due diligence: check which sponsors keep returning to the same event

(16:38 ) Why badges matter more than you think and how truly wireless on-site printing changes everything

Check out our 100% FREE + VIRTUAL EVENTS! ->

Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

Register here: www.GuruConference.com

Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

MASSIVE thank you to our Sponsor, Marigold!!

Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.

Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).

Claim your offer now at jayschwedelson.com/emma

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GUEST: How to Really Maximize Events 🤝 w/Bob Vaez CEO at EventMobi | Ep. 426

GUEST: How to Really Maximize Events 🤝 w/Bob Vaez CEO at EventMobi | Ep. 426